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Patients Deserve More: Data-Driven Solutions, Now
Explore the intersection of patient-centric care, the promise of outcomes-focused data-driven solutions, and the responsibilities we have.
Rebecca M Greenberg
Mar 14, 20243 min read

The Value Data Operating Systems to EMR Data Migration Best Practices
Powering Up Healthcare Data with The Use of Data Operating Systems Data operating systems (DOS) are powerful tools that companies use to...
Raquelle Williams
Sep 19, 20233 min read


The Heartbreaking Reality of the Independent Pharmacy Industry
Independent pharmacies are the heart of a community. They provide personalized care and customer service that chain pharmacies cannot...
Monica Jenema
Jul 31, 20232 min read

What puts the "special" in Specialty Pharmacy?
Patient-centricity and specialty pharmacies are essential components of modern healthcare.
Rebecca M Greenberg
Jun 12, 20236 min read

When life gives you a global pandemic, make a martini (and conduct decentralized clinical trials!)*
It's time to make the most out of our pan-crappy circumstances and embrace decentralized clinical trials.
Rebecca M Greenberg
Jun 4, 20235 min read


Patient Journey Mapping Basics - What, Why, & How
A patient journey map is a vital tool commercial teams can utilize to develop targeted marketing strategies and outreach programs that...
Rebecca M Greenberg
Apr 27, 20232 min read


Leveraging Data Analytics Strategies to Maximize Pharmaceutical Product Launch
Launching a new product is like embarking on a journey, and the path to success is paved with data. To make it to your destination, you...
Rebecca M Greenberg
Apr 10, 20234 min read


It's 10pm, do you know where your medical data is?
This post is personal. I’m not going to argue the big data promise of predictive medical outcomes for patients vs privacy and...
Rebecca M Greenberg
May 9, 20213 min read


Data-driven decision-making: Why technology struggles in the Life Sciences / Healthcare Industries
Data-driven decision-making solutions: Technologists AND our Life Sciences / Healthcare Partners see the Redline speeding in the right...
Rebecca M Greenberg
Sep 23, 20202 min read


How many rodeos does one actually need?
None. Since ancient times (before the smartphone, kiddos) Software Development Teams yearned to shake free from the yoke of their Project...
Rebecca M Greenberg
Jul 13, 20203 min read


An Ode and Aspiration to the Simple Brilliance of Master Data Management (Nerd Alert).
If you’ve ever heard Neil DeGrasse Tyson speak, you’ve witnessed the height of subject mastery. Dr. Tyson delivers lectures about...
Rebecca M Greenberg
May 4, 20202 min read
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